The conceptual framework guiding the current architectural design of ELM Company's office space by RR Architects is based on contemporary design principles, functionality, and integration with ELM's brand image. The design will prominently feature purple and blue hues that distinguish ELM, ensuring the space is vibrant and aligned with the company's branding. These colors will be complemented by wooden inserts, adding warmth and elegance while maintaining a contemporary and industrial aesthetic. The ceiling design will also directly reflect ELM’s logo, serving as a critical element of the company’s identity and concept. To further enhance the workspace, green areas and plants will be incorporated to improve the well-being of the employees actively. Overall, the design brief focuses on generating innovative ideas for the office that not only align with ELM’s branding but also aim to enhance collaboration, productivity, and satisfaction among employees.